Racking focus


Racking Focus is all about indicating the spectator the importance of being informed of what is happening without bumping into the spectacle’s distraction. Change your focus, from the Superbowl final to the European Parliament, to become an active subject and make those decisions that directly affect you. With the help of nearly unreadable news prints at the bottom of posters and videos, the Ampersand group injects a dose of sociopolitical reality in contrast with the show sparkling images. Because the show must not go on!